![]() Grow your company sales, according to 76% of businesses.This method of delivery can break language barriers to resonate with audiences on a global scale. Video storytelling combines a number of essential factors such as camera angles, emotions, music, and characters to create maximum impact. This means video storytelling is arguably the best possible approach to marketing. Studies show that stories are more important than facts, and 54% of all consumers prefer to see videos from the brand/business they support. Combine this with 298 million smartphone users in the nation, and you have all the tools you need in your arsenal to create a massive impact. Why is Storytelling Important in Videos?Īn estimated 122.4 million households in the United States have access to televisions. It will help produce an inspiring video that hits just the right spot. Focus on what emotion you want to evoke, and construct a story around it. Give your character a moving backstory and keep the human element intact. It’s one of the reasons luxury brands never sell a product, only the experience they offer. ![]() Without it, that want will be superficial. The character/s you portray in your video have to want what you offer with a purpose - and a strong one, at that. Follow it up with a call to action to give them the push they need to make a purchase. Introducing a lovable and memorable character to strengthen the human element can make a huge difference. When creating the storyboard for your video, focus on what your audience will connect with. Show people what makes you unique by focusing on reviews of how your products were received and shared by your customers. For example, if you’re a small business, adopt a persuasive storytelling approach. Make content that emphasizes the emotional quotient. Video storytelling offers an immersive medium, so use it to your advantage. Tap Into Emotions With Memorable Characters To structure your video effectively, answer the four P’s - Plot, Purpose, People, and Place. And it’s important to be familiar with them to ensure success in your marketing venture. Effective Narrative Arcįollow the tried-and-tested structure with narrative arcs - introduction targeting pain points, body focusing on how it impacted you and what you did to change that, then a conclusion wrapping things up. And, as people typically choose brands that stand for the same cause as them, you’ll be able to attract a loyal customer base. Simple but intimate stories like these resonate and inspire. You can then align with a cause that’s close to your core customer’s heart, and weave stories around it.įor example, if you’re in the clock business, you can focus on a grandfather waiting for the clock to strike 4 pm when his granddaughter comes home from school. Understand your product and tap into the spirit it embodies. Product-focused videos are great, but videos that sell stories are even better. Incorporate these essential elements in your video to attract viewers and bring in conversions on a global scale. Video storytelling, when done right, can give your brand a significant edge over its competitors. ![]() When people get to know the person/people behind the screen, they are more invested in what you have to say and offer in terms of products and services.Ī well-made, engaging video that focuses on the story rather than the product can build your reputation, drive engagement, and turn prospects into paying customers. This marketing tactic is a unique and powerful method that uses a storytelling approach to forge an emotional connection with customers. Video storytelling is like storyselling - only, it’s done by combining the power of words with the appeal of visuals. Read on to learn more about video storytelling and how you can implement it effectively to your advantage. It can help you establish yourself as a credible source and a thought leader in your industry, giving you an edge over your competitors. Video marketing can influence buyers’ decisions, helping grow your revenue, improve your website’s ranking on Google SERP, increase web traffic, and generate more shares. It offers a multitude of benefits that can also come in handy for creating a story for brand video marketing. This narrative-based approach helps foster an emotional connection with the audience and can lead to increased brand loyalty. Video storytelling is a powerful tool to build your brand image and grab your audience’s attention. ![]()
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